Toyota launches new Maker Faire-inspired U2 Concept based on “open architecture”

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Toyota launches U2 a Car targeted to Makers, said to be based on a “open architecture”, but what would that mean?

“As more products are developed expressly to appeal to Makers and their deep appreciation of design esthetic combined with open architecture and practical utility, we expect to see more trusted brands like Toyota take an unconventional approach to not only product development but their marketing and launch strategies,” said Sherry Huss, VP and co-founder of Maker Faire. “Leveraging the growing Maker movement and Makers’ broad sphere of influence can impact the success of consumer brands and future products.”

via Toyota unveils Maker Faire-inspired Urban Utility concept vehicle.

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